Loyalty Customers
The Loyalty Customers module allows you to view and manage customers participating in your loyalty programs.
It provides insights into each customer’s tier, accumulated points, and activity history — helping track engagement and reward performance.
This section provides tools to:
- View enrolled loyalty customers.
- Monitor customer points and tier progress.
- Analyze lifetime and available points.
- Track customer activity such as earning and redemption history.
Index Page
The Loyalty Customers Index Page displays a list of all customers participating in the loyalty program with details such as Customer, Program, Tier, Points Balance, Lifetime Points, Last Earned At, Last Redeemed At, and Created At.

Filters
You can use the following filters to refine your search:
| Filter | Description |
|---|---|
| Customer | Select a customer from the dropdown list. |
| Program | Filter customers by the loyalty program they belong to. |
| Tier | Filter customers by their current loyalty tier (e.g., Bronze, Silver, Gold). |
| From / To | Filter customers created or updated within a specific date range. |
Table Columns
| Column | Description |
|---|---|
| Customer | The customer’s full name. |
| Program | The loyalty program the customer is enrolled in. |
| Tier | The current loyalty tier (e.g., Bronze, Silver, Gold). |
| Points Balance | The customer’s available (spendable) loyalty points. |
| Lifetime Points | The total number of points earned since joining the program. |
| Last Earned At | The last date and time the customer earned loyalty points. |
| Last Redeemed At | The last date and time the customer redeemed loyalty points. |
| Created At | The date and time when the customer joined the loyalty program. |
Example Workflow
- Navigate to Loyalty → Loyalty Customers.
- Use filters to locate specific customers by program, tier, or name.
- View each customer’s current points balance and lifetime total.
- Check earning and redemption timestamps to monitor recent activity.
- Review customer data for analysis and retention strategy planning.
